Wednesday, May 27, 2015

Marketing Shortcuts for the Self-Employed

When I first started looking through the Table of Contents of Marketing Shortcuts for the Self-Employed: Leverage Resources, Establish Online Credibility and Crush Your Competition by Patrick Schwerdtfeger, the first words out of my mouth were "Wow." I could see right away how complete the book was and how it covered all possible areas, as it has 80 chapters!

This is the kind of book you wished you had before you even started your business. The chapters are short and concise, and leave out the time-wasting fluff often found in other books. The author provides specific resources and web sites to go to, which is extremely helpful.

One of the things that I found interesting is that some of the recommendations could be applied to other areas of the business. For example, Chapter 6 - The Elevator Pitch describes the structure of creating such a pitch. But the same structure could also be used to create a blog post.

Chapter 9 on Google Codes and Alerts was great. I thought I knew all of them, but I learned a couple new ones, and it also reminded me to start using the ones that I already knew about.

The keyword research trick in Chapter 13 alone is worth more than the price of the book. Easy to do and very useful.

I could go on and on, as the book covers everything from analytics to sales copy to outsourcing. If you are just getting started in your business or you are already into your first, second, or third year of of your startup, I highly recommend that you read Marketing Shortcuts for the Self-Employed.

Sunday, May 24, 2015

Another Boring Derivative Piece of Crap Business Book

Do you want more promotion for your business? Do you want your company to get free publicity? Do you want to get attention-getting headlines for your product or service? Then you need to read Another Boring, Derivative, Piece of Crap Business Book: Make The First Basic Leap In Work in 100 Years, Laughing All The Way by Mike Veeck and Allen Fahden.

The book makes it very clear that the best way to get the publicity you want is to do the opposite of what everyone else is doing, and not only that, but do something stupid.

One of the interesting chapters in the book is about how author Allen Fahden wanted to come up with an idea to promote his book. He realized that he should take the advice of his own book, and did something stupid. So he set up a one book bookstore.

He rented 1,000 square feet of retail space, set up various bookshelves with different sections, such as travel, philosophy, and history, with just his books in all those sections. The sign over his shop said One Book Bookstore. He also posted a little sign that said Shoplifters Welcome.

A woman walked by and asked what he was selling. He invited her in, showed her around, told her about his top ten best selling books list (his book was in all 10 places of course), and she was very impressed. She told him that she writes a small column in the local newspaper and would write about his store.

Within a month, the One Book Bookstore was written about in major magazines and newspapers all across the country, and was covered by ABC and the BBC.

The book has numerous and hilarious ideas and true stories. Here is just a small sample of some of the chapter titles:

Think One Person Can't Make a Difference? - I Killed Disco
We're Number Three and We Don't Try at All
If You're Worried About Covering Your Ass, Learn to Walk Backward
The Joys of Wine Slobbery
English for Me is a Second Language - I Don't Have a First
Bat Night with Tonya Harding

The book is only available in hardback, but it is a small size book, about the hight and width of a regular paperback, so it fits easily inside a briefcase, purse, or carry-on. The book even has a flip page video inside.

For light amusing reading with great, inspirational, funny promotional ideas, I recommend Another Boring, Derivative, Piece of Crap Business Book.