According to the company website:
We have introduced hardware to Social Networking and the result is the MeCam: a self video nano copter to point-and-shoot yourself. "MeCam" videos can be uploaded to Social platforms such as Youtube, Google+, Facebook, Twitter. Today people capture and share their photos and videos using archaic methods and with mixed results. The MeCam launches from the palm of a hand and hovers instantly. The MeCam streams video to an Android or iOS phone or tablet. Videos can then be easily shared on social media platforms. The MeCam doesn't need any remote control: the user can control the device with voice commands or uses the follow-me feature.