So the company decided to list its new product, which is still in the pre-production stage, on Kickstarter.com, a company that uses crowdfunding to help small businesses, filmmakers, musicians, and others to raise money. In return for backers putting up money, they receive something in return, such as a T-shirt, an early product release, meeting with the founders, and other rewards.
There is an additional advantage to using Kickstarter, and that is the free publicity. The listings can be posted for 30 or 45 days, giving products a lot of exposure.
So now lets look at the Boombotix campaign. The company's goal is $27,000. One the first day of the Boombotix REX posting, $13,000 was committed. The second day, they reached their goal. The third day, they were at $37,000. The fourth day, over $46,000. And this is with 35 more days to go!!!
The Boombot REX is a Bluetooth ultraportable speaker in a rugged package with Bluetooth control, a microphone, and a built-in clip. Pioneering the ultraportable speaker, Lief Storer (28) and Chris McKleroy (24), both techsavvy skiers and cyclists, founded Boombotix to create an alternative to headphones that was easy to transport and could withstand the rigors of everyday wear and tear.
“We rethought how the portable speaker should be, and by doing so we focused tremendously on the feel of the product- from the size to the texture to the tuning of the audio so one can actually feel the sound while the device is in the palm of their hand. The Boombot REX is housed in an rugged ABS shell built to withstand all conditions in a sophisticated package,” says Chris McKleroy, co-founder of Boombotix.
You can see the listing here.