Friday, August 14, 2015

Uber Reduces Drunk Driver Deaths

The government, non-profits, and even insurance companies have been trying to do this for years: reduce the number of drunk driver deaths. Leave it to a startup, albeit a big one which has been around for a few years, to solve the problem. And that startup is Uber (although Lyft may solve the same problem, but I haven't seen any studies on it.

A recent independent study done by researchers at Temple University Fox School of Business in Philadelphia, Pennsylvania, discovered that with the entry of Uber into markets in California between 2009 and 2013, findings suggest a significant drop in the rate of alcohol related motor vehicle homicides during that time. Drunk driving deaths dropped 3.6% to 5.6% in 14 counties in California.

There was actually a previous study conducted by Uber and Mothers Against Drunk Driving, also known as MADD, which showed similar findings, but the one from Temple University was an independent study.

It goes to show you that sometimes creating a successful startup has unintended but very positive consequences.

DeLorean "time machine" provided by Uber

Picture created by Ed g2s via Wikipedia

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