Tuesday, January 19, 2016

Book Review: The Sustainable Edge

The book, The Sustainable Edge: 15 Minutes a Week to a Richer Entrepreneurial Life, by Ron Carson and Scott Ford, is a guide to help entrepreneurs with their work-life balance. With the spectacular growth of startups, many startup founders and entrepreneurs have their entire lives revolving around their businesses. The authors can help business owners improve in the four areas of business, teams, clients, and personal lives.

The book covers everything from knowing your core competencies to listening to your customers to setting your company's one clear annual goal to creating your brain trust to measuring your progress to time management to delivering value.

One nice feature of the book is that at the end of every chapter, there is a quick exercise to help you apply the principles of the book.

In addition, the appendix section has extensive charts, worksheets, and resources to provide further support for the reader.

The authors relate many of their personal experiences from their financial services businesses (both authors are CEOs of wealth management companies).  The authors obviously know what they are talking about as they are very successful in their fields. As a matter of fact, Barron's ranked Carson Wealth as one of the Top 100 Financial Advisors for 2015.

If you want to improve your business life while maintaining a balance with your personal life, you should check out  The Sustainable Edge.

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